Marketing de afiliación: aplicable en plataformas digitales y organizaciones de la ciudad de Machala.

Abstract

The present research used a qualitative method without numerical measurements, to analyze how organizations use digital marketing without applying affiliate marketing to increase sales and publicity, which was considered as a case study. In addition, the objective that was raised was to know the possibility of applying affiliate marketing, as a tool in digital platforms and web pages, in relation to digital marketing within organizations in Machala city. To develop the analysis, an interview was conducted with a specific group of organizations that offer goods or services. The results were presented using two tables: table 1 analysis of the interview and table 2 affiliate marketing strategies that are applicable for city organizations. It was concluded that organizations are not in a position to use affiliate marketing due to the reduced volume of sales for the payment of their commissions, while other companies find it feasible to use the tool for the bene-fit of image and advertising increase.