Análisis del comportamiento de compra del consumidor turístico post Covid-19 en las agencias de viaje de la ciudad de Machala.

Abstract

The behavior of the tourist consumer was affected by the economic deficit of the tourism sector caused by the pandemic and in turn giving a transversal turn in the operation in the various travel agencies. The objective of the research was to analyze the behavior of the tourist consumer post covid-19 in the travel agencies of the city of Machala to verify the factors involved in the purchase decision when making a trip, synthesizing information that helps travel agencies to make better decisions in their organizational structure. The methodology applied was of a mixed descriptive type, through the collection of bibliographic information and the application of an online questionnaire, , the same that contains qualitative and quantitative data relevant to the research, in this way, the current emotional behavior of the consumer and his indifference to the dynamics of tourism companies has been demonstrated.