Análisis del mercado para la comercialización de abono orgánico a partir de heces fecales en el cantón machala.

Abstract

The deterioration of ecosystems due to the negative effects of pollution is worrying and evident; however, when it comes to the deterioration of agroecosystems, the concern should be greater and it is essential to take the initiative to reduce or at least try to stop the deterioration of these ecosystems. For this reason, it is necessary to look for new agroecological alternatives that guarantee good sustainable production. Therefore, the objective of this article is to analyze the study of the market for the commercialization of organic fertilizer in the canton of Machala. This research obeyed a non-experimental, field and cross-sectional design, which was carried out by means of a technical sheet of questionnaires applied to banana producers. The results found indicate that the habits and preferences of consumers consider the most important attributes of an organic product are the contribution of nutrients, from the data obtained it is reported a low frequency of purchase of organic fertilizers, by the producers of organic fertilizers there is a lack of knowledge of the use of marketing applied to their business and do not have the tool for decision making. It is concluded that there is a market with growing opportunities with respect to the commercialization of organic fertilizers, although it is in an introductory stage, it is necessary to carry out a correct management and market study before starting a business.