La creación de emprendimientos y su incidencia en las personas naturales de la ciudad de Machala.

Abstract

This research seeks to identify the factors that prevent entrepreneurship such as the problems that affect the socioeconomic, social and human development that entrepreneurs face when starting their ventures in addition to market conditions, business competition and its great economic influence This is why the objective of this research is to determine the factors that influence people's decision-making for the generation of new ventures in the City of Machala. The applied methodology was exploratory in scope of an explanatory nature with a quantitative approach and the respective bibliographic review about entrepreneurship based on the key indicators that allowed analyzing the perception of 663 SMEs. The survey as a data collection instrument, through the google form platform with multiple options, with a Cronbach's Alpha between 0.844 whose reliability is validated data that were analyzed through the correlation methods in the statistical program IBM SPSS-27 of the study variables. It is concluded that endogenous and exogenous factors are decisive in entrepreneurship in the process of acceptance and innovation, influencing decision-making in entrepreneurship.