La inteligencia de negocios como herramienta clave en el desempeño empresarial.

Abstract

The main objective of this article is to determine the influence of business intelligence on the business performance of commercial companies in the city of Machala, El Oro Province, for which an empirical linear regression method was used, through the collection of data in primary sources from a sample of 384 commercial companies. To meet this objective, questions were for-mulated corresponding to the questionnaire used by Ahumada and Perusquia (2016), which con-sists of 37 questions according to the variables established in this study to test the general hy-pothesis, in addition, in order to obtain more precise deductions, different questions were intro-duced based on the control variables. The results showed that business intelligence intervenes or is positively associated with business performance, since its financial indicators showed statisti-cally that there is a high level of significance in relation to the independent variable. On the other hand, age, size and human capital are other factors that also influence the optimal performance of companies.