Proceso creativo para la concepción de una empresa productora de chocolate en barra en la ciudad de machala.

Abstract

Innovation is an important contribution to the competitiveness of companies and to the economy of nations, concepts such as innovation and change are frequently associated, innovating implies the transformation of processes; Considering this context, the research objective is: to identify the constitution of the creative process of a company that produces bar chocolate in the city of Machala, in order to recognize its effectiveness, for this we resorted mainly to the bibliographic review, to as well as the statistical bases of economic and international market indicators to clarify the idea of ​​the creative process of producing a chocolate bar with stevia, in order to provide the market with a product with healthier and more nutritious characteristics, mainly to the market of people with diabetes and other eating diseases; Considering the analysis carried out, it was possible to conclude that the ideas to be generated by professionals in the agricultural sector should seek alternative solutions to agricultural problems, in this case it has been sought to give added value to cocoa production in a novel way, interesting and healthy; The business idea arose after analyzing the characteristics of the market and some economic and market indicators that led to the conclusion of the business idea to produce a bar of chocolate with stevia.