Análisis de las estrategias de la asociación ecuatoriana de ecoturismo (ASEC) para gestionar el desarrollo sostenible.

Abstract

This project is developed through the investigation and identification of strategies to publicize the different directions in which the social and environmental actors belonging to the Ecuadorian Ecotourism Association (ASEC) were found. The analysis for the good management of sustainable development was carried out through the strategies proposed, obtaining the investigation in more detail. This study shows a literature review methodology, analyzing the strategies of the Ecuadorian Ecotourism Association (ASEC) and its difficulty in positioning itself at the national level, said association is composed of two apartments that are the social actor, and environmental conservation, which is carried out throughout this research to establish long-term sustainable development. This analysis allows us to know the main strategies of ASEC focusing on managing non-profit sustainable development, sowing harmony between tourism, tourists and environmental conservation. Through the results, the point of failure for the association is interpreted, displaying some recommendations that benefit its current position at the national level.