Análisis de los programas de fidelización de los clientes en el hotel Oro Verde Machala.

Abstract

The purpose of this research topic is to describe the standards of the service for the loyalty of the clients of the Hotel Oro Verde Machala, through its Oro Verde Rewards and Oro Verde Passport programs. For which it is approached as an object of study of the competitive advantage and the quality of the services. An analysis was carried out based on bibliographic information based on the hotel customer’s loyalty processes through established programs and an analysis was also carried out based on the comments and suggestions that customers and suggestions that customers have made on platforms where it is promoted and sells hotel services. Finally, strategies are proposed for their customer loyalty programs for a better strategic performance and finally we reach the closing where the conclusions of the work were made.