Saberes ancestrales gastronómicos y turismo cultural de la ciudad de Riobamba, provincia de Chimborazo.

Abstract

The following paper analyzes the diversity of ancestral gastronomic knowledge and its use to strengthen cultural tourism in the city of Riobamba, a documentary research was developed based on the review of ethnographic investigations from the last 5 years in the locality, also, 132 scientific articles that through exhaustiveness and relevant criteria allow the theoretical understanding of ancestral gastronomic knowledge. Similarly, using Pearson's chi-square statistician based on descriptive and correlational research, the influence of ancestral knowledge on cultural tourism has been determined, with this, the challenges of food heritage, food transculturation and the effects on tourism systems are determined, promoting the design of promotional strategies in the fields of traditionality, identity and cultural empowerment of Riobamba’s community, these strategies become an input for the promotion of these heritage resources through gastronomic and artisan fairs, agricultural and livestock projects, and gastronomic undertaking fairs in which entities and actors, both public and private, must participate hard.