Migración a entornos digitales por parte de medios tradicionales frente a la pandemia de COVID-19 ciudad de Machala año 2020

Abstract

The present research work corresponding to the complex exam, year 2021, prior to obtaining the Bachelor's degree in Social Communicator. This study is based on the analysis of how affected the traditional media of the Orense locality were in the face of the dire pandemic situation caused by the COVID-19 virus, therefore, migration to digital media in cyberspace was necessary . Regarding the conceptual development, it was carried out by means of truthful inquiry, on the adaptation of the traditional media to the digital era in the face of the pandemic situation in Ecuador, for this reason, the traditional media have been forced to make this change with the purpose of rethinking its evolution as a company, focusing directly on the form of news consumption by the audience, in order to continue providing truthful information and at the same time mitigate against false news that generate misrepresentation in times of pandemic crisis. Next, corresponding to the development of the methodology of this work, semi-structured interviews were carried out by means of professionals from different media in the province of El Oro, such as: La Verdad Weekly, Diario Correo, Diario Opinion, Diario El Nacional. Directors, Editors and Reporters participated here. Finally, regarding the interpretation of the results, the respective analysis of each testimony transcribed from the semi-structured interviews, carried out by the editors, journalists and directors of the different traditional communication media was carried out.