Utilización de Instagram, Facebook y WhatsApp en las empresas de Delivery en la ciudad de Machala durante la pandemia.

Abstract

Human behavior has evolved rapidly due to technological changes. Social platforms have become a way for the entrepreneur and his clients to communicate, However, many entrepreneurs do not use this tool well. The purpose of this research is to analyze the presence of social networks in delivery companies in the city of Machala. The methodology used is qualitative kind, which includes a brief bibliographic review based on scientific articles about social networks and delivery companies. After that, delivery companies are searched on social networks and observation is made. After-wards, interviews are conducted with entrepreneurs who have a greater presence on social networks. Finally, the information collected was verified using a focus group made up of 6 clients that make use of the delivery service. The results reflected that delivery entrepreneurs use social networks superficially, and they don't do it as a po-tential source of income. It is evident the lack of knowledge and the little interest that the entrepreneur puts on social networks.