Estrategias de fidelización a través del marketing digital a las empresas de telecomunicaciones en la ciudad de Machala.

Abstract

Digital marketing has come to be considered as an effective and necessary tool for each company, this is given by the transformations and implementations of technologies, therefore the research carried out is based on the analysis of strategies to retain customers through digital marketing, customer loyalty is considered an issue that is related to the feeling of satisfaction that customers have through a service or product, the same that will positively impact customer behavior, the study performs the clients of the telecommunications companies of the city of Machala, the same ones who provided the necessary information to get to know their loyalty, strategies that the operators are using or the strategies that they should implement to attract more public, where it could be evidenced that digital marketing is important for the performance of each company where they will be able to publicize their us benefits, making the digital marketing tool and technology allow companies to be more competitive and achieve loyalty and customer connections with the company.