Retos en el perfil profesional del periodista ante la transformación digital

Abstract

The present degree work is motivated, because with the digital evolution there are changes in the profile of the different communication professionals; In the case of journalistic work, it faces a redefinition in its profile linked to the transformations generated by the evolution of Information and Communication Technologies (ICT) and as a consequence digital convergence, which implies that there is a domain of new languages , competencies, knowledge, skills and behaviors, that is why it is important to know them are those challenges of journalists in the province of El Oro, where digital journalism has taken a lot of ground. Taking into account the aforementioned, the investigation called "Challenges in the professional profile of the journalist in the face of digital transformation", has as its main objective to evaluate the current challenges of the journalist, in the face of the digital transformation that has generated a redefinition in his professional profile and as objectives Specific: identifying the competences and capacities of journalists, knowing the needs of professionals and the actions taken to carry out their work, and identifying the challenges they have assumed in their professional profile in the face of digital transformation. For the epistemological theoretical foundation, which is taken as a reference for the research support, the following topics are addressed: digital transformation in journalism, stages of technological transformation in journalism with web 1.0, web 2.0, web 3.0 and web 4,0, the challenges of journalism, the professional-academic profile of the journalist in the digital transformation, the competencies, tasks and emerging professional profiles of the journalist and the strategies for the formation of the profile in the digital transformation. The methodology applied for this research with a case analysis format, uses the qualitative-qualitative method, content analysis, to raise the state of the question and the categorized parameters and later to be applied through field research. To analyze the data, key public interviews were applied to the subject, such as: journalism professionals with a professional experience of more than ten years, who belong to the El Oro Association of Journalists (CPO) as well as to the most important media. . points of sale in the province; journalists with less than five years of experience, who began their professional practice with the much more consolidated digital era and exposed to more transformations; and experts in the area of national and international journalism and communication academics once with more than 20 years of experience in both areas. Regarding the quantitative analyzes, they have been raised with the application of surveys carried out to professionals in Social Communication graduated from the Technical University of Machala (UTMACH), taking into account the last two promotions that have less than five years of having obtained its title. job title. When talking about the results, it is verified that the competences and capacities of the professionals have been modified to the way of trying to be on a par with the demands, because within the new thing that they have had to assume, is the production of content for different supports and platforms in adaptive formats, being responsible for social networks and feeding content to blogs, among others, which has implied the challenge of adapting in a self-taught and formal way to the innovations that are presented, assuming the training It continues from a training strategy through YouTube tutorials to a few postgraduate preparations, in order not to be displaced or "forgotten" one way or another.