Narrativa visual de los comerciantes minoristas del casco central de la ciudad de Machala

Abstract

The present research work was carried out under the modality of systematization of experiences, for that reason it exposes the results obtained from the visual narrative that was carried out on the retail merchants of the Machala canton in the province of El Oro. At the beginning of 2020 there was a moment of uncertainty due to the pandemic that was decreed worldwide by Covid-19, the same that continues to be experienced globally, merchants were evicted from the central streets of the city because the site was became a source of contagion and crowds, it is necessary to mention that these streets and sidewalks have been his workspace for more than thirty years. When they saw their jobs destroyed, they held demonstrations and protests to allow them to return to the streets to obtain their daily sustenance, after two months of waiting, the competent authorities made an agreement with the Chamber of Industries to adapt that space and convert it in a provisional market to relocate informal traders who were included in the census carried out by the public company of markets. Some decided to take refuge and listen to the authorities and stay in the new place where they were relocated while others ignored it and gradually returned to the central town. Starting from this, the approach to the problem is derived, How to elaborate a visual narrative of the retailers of the central helmet of the Machala canton? The main objective of the project is to elaborate a visual narrative of the retailers of the central helmet of the city of Machala. The research techniques and instruments that were used for the elaboration of the visual narrative were interviews with professionals, who guided us with their perceptions about visual narrative and photography, from competent authorities, citizens who shop in the streets and in the provisional market; Focus groups, opinion polls, and documentary review were also carried out, which allowed us to build a visual narrative in chronological order that can generate an impact on the actors involved in this research. The way in which the results of the proposal were verified was through a matrix with parameters referring to the narrative, based on a scientific article, in order to identify its acceptance in our target audience, the authorities were also included , buyers and merchants of the central, provisional market and its surroundings. Finally, a digital and interactive communication product called "Machala Central" was obtained, consisting of fourteen pages, divided into four segments, in which the story of the situation experienced by informal merchants in Machala is told through narrative images. Although it is true that the present degree work has been carried out as the months have passed, it is also necessary to mention that we had the approach and we lived closely what happened with both the merchants and the residents, we had different perspectives of the problems that arose and in one way or another this generated interest to grow both for us who carried out the research and those who were participants in it.