Factores socioculturales condicionantes del consumismo en el barrio Teodoro Vite de la ciudad de Santa Rosa

Abstract

The purpose in which this integrative project is circumscribed is to analyze the sociocultural factors conditioning consumerism in the Teodoro Vite neighborhood in the Santa Rosa canton, due to new cultural practices linked to consumerism, they have configured different scenarios, as shown we have the beliefs and skills that could have existed in the territory, since the inhabitants have remained, or tried to preserve with less income the acquisition of the food basket, preventing them from achieving a dignified life established in the (Constitution of Ecuador 2008), and, although it is paradoxical, Inside their homes a large amount of consumer goods is displayed. Despite the abundance of books and papers on consumerism or culture, this huge bibliographic building is few that are directly and precisely linked to socio-cultural factors; As a result, it has been considered that, for sociological support, the book "Life of Consumption" by Zygmunt Bauman will be used, being convenient for its rigor to address this issue in more detail and, even more, for the programmatic sense to provide a brief explanation about the fetishism of subjectivity, whose term basically refers to the subjective sale of identity exchange. It has been identified that consumerism is already seen as something not theirs, but rather to mark identity, waiting for other people to approve and take them into account in a place where individualistic stereotypes are created, causing negative effects on identity. cultural. Losing the significant value that each person develops within society, the work and consumption of what is ours is lower every day, unfortunately the Ecuadorian state does not create mechanisms that generate profitability for the consumption of the work developed by the workforce of all Ecuadorians. Thus achieving a positive view of communism, since the innovative ideas of the human being are channeled, and makes that dream come true wishing each day more and seeing each detail, each color, each shape creating it in a valuable way and that generates a good impact on society, making you always acquire something new and of course brand. In the same way, the influential sociocultural factors in consumer areas will be determined through exhaustive research with a rational-deductive approach and the proper application of scientific methods, through which information is collected, which will result in direct interaction between researchers and the object to be investigated. Whose research technique is the interview with the different families of the sector. Around the results of the applied research in the territory, an intervention proposal called the "Santa Rosa Soy Yo" cultural program was structured to rescue values, customs and traditions in the Teodoro Vite neighborhood, with three phases of application in conjunction with different government agencies . Finally, it is important to point out that the individual is characterized by being intuitive and transformative, therefore he has the ability to analyze what activity or product is at its peak in the market, in order to understand the way of consumption of the community and what would be the strategies to reach the same.