Análisis del perfil de los candidatos a presidente del Ecuador en las elecciones 2021 en la ciudad de Machala.

Abstract

This article analyzes the profile of the candidates for president of Ecuador in the 2021 elections in the city of Machala, political movements have achieved new trends in the way or style of marketing, political marketing refers to different investigative methodologies , among them the collection of information, dialogue and observation, which are later used in practice and elaboration of operational strategies for the electoral campaign process through the development of a candidate's profile; exposing his capacities, attitudes and professionalism as a candidate for the presidency of Ecuador. Using the sampling technique, it will be handled in a quantitative approach, accompanied by secondary data and additional information from social networks, with a descriptive scope, which aims to detail the profile of the different candidates, through the survey that was carried out and the sampling technique. The result was obtained from 384 people surveyed in the city of Machala, considering that the voter is from the age of 16 onwards.