Responsabilidad social empresarial en el sector financiero del Ecuador durante el período 2016 - 2019.

Abstract

Corporate social responsibility (CSR), an agent of change for the growth and development of the environment and a new form of business action that seeks the well-being of stakeholders, contributing to sustainability. In recent years, CSR has become a global trend where companies, through the application of tools and instruments appropriate to their needs, in such a way that their actions carried out with transparency and efficiency have responded to the challenges and opportunities that arise to introduce you to the organization. Consequently, looking at CSR from a different perspective, from the perspective of financial institutions takes on significant importance. The article shows a descriptive-correlational research, whose objective was to determine the relationship between CSR and business profitability on certain Ecuadorian financial institutions, member companies of the Ecuadorian Consortium for Social Responsibility (CERES) in the period 2016-2019 by reviewing academic literature, sustainability reports and hypothesis testing (one-factor analysis of variance). Analyzing the results, it was evidenced that CSR does not have a major impact on the economic performance of the institutions under study, despite the commitment and socially responsible management of the institutions.