La certificación internacional ASC como ventaja competitiva para las empresas exportadoras de camarón de la provincia de El Oro.

Abstract

Within the national and international market over the years, constant changes arise around the competitiveness of companies with an orientation towards international expansion in the aquaculture sector. Shrimp exporting companies have chosen to certify their products by implementing international certification programs to publicize that they are companies that meet high quality standards in their products and services. This work aims to analyze the international certification asc as a competitive advantage strategy of shrimp exporting companies in the province of El Oro. The analysis focuses on four asc-certified exporting companies. The synthetic analytical theoretical method was used, with the collection of information from scientific articles from specialized journals, documents from official bodies found on websites and from companies found on websites. The results achieved enhance the benefits of the ASC Certification as a competitive advantage in the target markets, thus concluding with the strengthening of commercial relations and the positioning of ecuadorian product worldwide.