La certificación de comercio justo como factor clave en las negociaciones de las empresas exportadoras.

Abstract

Exporting companies are facing the dynamism of international markets, highlighting the change in consumer preferences, now more focused on the valuation of social aspects. The Fair Trade model certification is a strategic alternative that companies around the world have adopted to cover the needs of a growing market niche, willing to pay a higher price for the promise of contributing to the sustainability of producers and agricultural workers. The purpose of this research is to identify the variables in which the Fair Trade strategy is promoted, within the framework of the organizational practices applied by exporting companies in the agricultural sector of several countries. The study was carried out under a qualitative approach, based on the systematization and analysis of 15 scientific articles, selected using specific criteria associated with the research objective. Among the main results, it stands out that exporting companies have prioritized the variables: wages, investment of premiums based on prices, social responsibility, organizational culture, communication with the consumer. It is concluded that the organizational practices of companies reflect adaptations of infrastructure, agricultural processes, and processes to strengthen the empowerment of workers.