Propuesta de promoción turística para el desarrollo del turismo comunitario en la isla Costa Rica, Ecuador.

Abstract

Because the tourist promotion of the Costa Rica Island is minimal, many people are unaware of this natural charm that is hidden in the south of the province of El Oro, in Ecuador. This site has a great diversity of flora and fauna, its cultural component includes recreational activities aimed at community tourism. This new form of tourism becomes a viable alternative that generates equitable social and economic benefits among the members of the communities. That is why the present research aims to create tourism promotion strategies for the main resources and tourist attractions of the Costa Rica Island, which promote community tourism. A descriptive cross-sectional non-experimental methodology has been used with a qualitative and quantitative approach. The actors involved for the study were the community, service providers, tourists and governance. The results show that the lack of management by government institutions in infrastructure, promotion and dissemination, has caused this natural resource to be abandoned. In addition, the community pre-arranged to implement the tourist activity, insists that there are certain aspects that need a more rigorous technical study for environmental conservation. The ecosystem of the area is the main focus of attraction for those who visit the island and with it the community can offer the visitor a unique experience that involves the cultural and natural enrichment of the region.