Las tics como herramienta para el comercio electrónico en las mipymes del cantón Machala.

Abstract

Electronic commerce today has become one of the main means to publicize the products or services offered by a company, therefore, the research aims to analyze ICTs as a tool for electronic commerce through the use of virtual platforms (social networks) for the business economic development of MSMEs in Machala, for the purpose of preparing this work the quantitative, descriptive and bibliographic approach has been taken as a method, which have served as an instrument for the collection of information, such as The main variables are customer satisfaction, the use of technology, commerce and electronic security, in addition to this in the applied analysis it is through the Servqual model based on dimensions which help to diagnose business failures, allowing the generation of strategies to correct it.