Importancia de la fuerza de ventas en la empresa de insumos agrícolas iIsuagrisa de la provincia de El Oro.

Abstract

This research aims to know how does an agricultural supplies company sales force works in Machala city. It has been analyzed agricultural production inside the country and particularly Machala city. To know its importance in the market economy. Inside theoretical framework it has been analyzed companies’ selling techniques, a sales department structure and sales management activities based on sales staff selection. Results were obtained by a survey which helped to determine the main variables that agricultural supplies companies manage. It has been concluded that companies should concern about sales force, to keep them motivated considering its importance in business grow and development.