Estudio de mercado para la implementación de una cancha de paintball en la ciudad de Machala.

Abstract

This study aims to conduct market research in order to determine whether it is feasible to open a new paintball field with different themes to those that currently exist in the city of Machala, through quantitative research (online surveys) determining what are the most important and irrelevant factors by consumers, within this research variables related to the 4p (product, price, place and promotion) as well as the value, competition and expectations were analyzed. The data obtained in the product variable, determined that it is feasible to implement a paintball court with a Recball paintball theme (wooded areas), and that consumers want to have within the paintball court additional services such as: restaurant, bar, swimming pools, recreation center for children and sports courts, in the price variable consumers are willing to pay from $3.50 to $5. 00 and that their form of payment would be in cash, in the variable square it was found that consumers prefer the location to be in an open field, surrounded by vegetation to make the game more entertaining and eye-catching, within the variable promotion the most required by consumers is to make discounts for groups and implement a crazy day where a raffle is held and people can play for free.