Plan de exportación de la empresa Smaug Fruit S.A. para posicionarse en el mercado de Emiratos Árabes Unidos.

Abstract

Ecuador has been characterized for being an agro-exporting country par excellence and as time has passed, the portfolio of export products has been expanding to different markets, that is why this research work is based on an export plan of the company Smaug Fruit S.A. to position itself in the market of the United Arab Emirates. The climate, fertility and richness of the Ecuadorian soils have allowed the production of Pitahaya in considerable quantities. Pitahaya, also known as dragon fruit, has gradually become a sought-after fruit in international markets, thanks to its pleasant flavor and nutrients that are beneficial to the consumer's health. The export plan for the company Smaug Fruit S.A., is elaborated by means of a market study and the application of positioning strategies that establishes the route to follow and the necessary requirements to fulfill in order to successfully achieve the penetration of the target market.