Valuación de la factibilidad técnica y financiera de un proyecto de importación de bicicletas desde China hacia Ecuador.

Abstract

At present, opting to invest in an import project is one of the most attractive alternatives that investors turn to to undertake in the commerce sector, especially due to the type of commercial relations that Ecuador maintains with China, who, in addition to Being the economy of scale with the best production line when considering the price-quality ratio, it has become the main supplier business partner of non-oil products. Currently there are several business opportunities as a consequence of the pandemic, and cycling is one of the sports that has acquired the greatest relevance; Therefore, an investor has considered venturing into the trade of bicycles imported from China but first needs to know with fundamentals how beneficial it can be, from where the problem of How the financial and technical analysis of the customs procedure influences a project was identified importation of bicycles from China to Ecuador? The study was developed by applying a descriptive cross-sectional methodology, information was collected from academic and scientific repositories, and made use of the documentary review of regulations to develop the case that had the objective of determining the feasibility of a project to import bicycles from China towards Ecuador through technical and financial analysis to support decision-making. The results showed that this project is feasible due to the low complexity involved in carrying out this import, and also profitable, generating good benefits for the investor.