MEME COMO ESTRATEGIA

Abstract

The present research work, has been carried out in the case study modality, has as a problem the use of memes as an educommunicative strategy and analyze the impact that the use of memes has within educational establishments. The meme has gained notoriety in social networks in the last decade, which can be used as a political or social satire or simply express something funny; In most cases the meme does not need a vast explanation, but it is explained by itself, perhaps that is why its popularity. Therefore, the general objective of the research is to determine the importance of the meme as an educommunicative strategy in the teaching and learning processes, through this, different stages were determined to develop the respective chapters, the problem arises when observing how the classes taught in the different educational establishments are maintained in a traditional way without giving way to the different educommunicative techniques that are there, at first glance but that sometimes are overlooked, for that reason with regard to the investigation the meme will be analyzed as a strategy educommunicative and the way in which it manages to be part of the activities in the classroom. Different techniques were carried out to give greater validity to the research work. First, a correct dismantling of information was proposed in which the different corresponding scientific articles were included, with this the theoretical framework was structured to have clear bases to continue with the remaining techniques, secondly, interviews were carried out with professionals who have done use of memes in educational establishments and the perception of these in the testimonies narrated by them was determined. Another of the techniques used was the survey directed at teachers, which allowed us to identify the perception that teachers have about this technique, finally, regarding the applied techniques, a bibliographic review was carried out, which allowed us to know the fundamental aspects of the meme in education and at the same time establish the main characteristics of educommunication strategies. Some of the results that the application of these techniques yielded is that most of the teachers know about the meme and when applying it in their classes they have witnessed that the meme has a high potential to be applied as an educommunicative strategy. Participation, dynamism, interest in learning, inclusion, are the fundamental aspects of the meme in education, but failing that, not all teachers are willing to use them as an educommunicative strategy. With regard to the conclusions of the work carried out, it was possible to identify and obtain an analysis on the perception of memes, thanks to the applied techniques that allowed obtaining favorable results for the research, although the opinion of the experts and the established surveys were a fundamental part of the development of the same, it is also intended to create a starting point for future researchers interested in wanting to address this issue of memes as an educommunicative strategy.