Percepción de los estudiantes de la carrera de comunicación social sobre el movimiento indígena para la próximas campañas electorales 2021

Abstract

The subject that is the object of this study "Perception of the Indigenous Movement for the next Electoral Campaigns 2021 in students of 7th and 8th semester of Social Communication UTMACH", is of relevant importance, by virtue of being a problem at the national level, which deserves a analysis from the perspective of students who can contribute their knowledge and point of view as future communicators and citizens. Therefore, it was a very interesting study to carry out because it was observed and analyzed the opinions of experts on politics, who gave us their criteria and opinions according to their knowledge and development in politics, which helped us a lot in this research. where it was pleasant to be able to soak up his wisdom. Knowing in depth the pioneers of this movement filled us with determination to understand how they marked history with their voice of power and the fight against corruption that has been evidenced in the country by politicians where it has been a subject of controversy during decades and in turn where the influence of the media and social networks have a lot to do with it because in both different realities of problems that have been the subject of debates, strikes and legal problems are shown to the public. The corruption of politicians and the censorship of traditional and digital media have been the reason for our indigenous brothers to defend our rights and interests. The general objective was: Analyze the perception of the students of Social Communication of the UTMACH, regarding the political participation of the indigenous movement, through the application of surveys and interviews, to determine its incidence in the next electoral campaigns 2021.

This research presents a qualitative and quantitative approach and was supported by descriptive bibliographic research because it describes events that occurred in the country in relation to indigenous movements, 240 students legally enrolled in the Career of Social Communication were considered as a population, of which The 88 students of the 7th and 8th semesters were delimited as a sample, due to the ease of communication that the Atty. Rubén Zapata Chacón, tutor of this study, who was given the email to apply the surveys to the students and the interview was applied to two legal professionals and one from the communication area, who were willing to collaborate in this study.

Once the surveys were ordered, classified, the respective tabulation was carried out, for which it was necessary to make statistical tables and graphs, with the results obtained it was possible to determine the different points of view that future voters have, which allowed to reach the conclusion , that according to the perception of the students, the indigenous movements do have acceptance to participate in the next 2021 electoral campaigns, although these arguments do not have a greater impact at the time of the vote, that is, the image they projected is not strong enough to consolidate this movement as one of the winners.