El ensayo fotográfico para potencializar la identidad cultural del cantón Santa Rosa, año 2020.

Abstract

Nowadays, identity has been seen more vulnerant. Because of the globalization or foreignism, people don’t try to meet at depth the essence of where you come but they resort to other places. Such a reason this investigation was made in order to rescue the cultural richness of the Cantón and the essence of its people. This work has as the goal draw up an photographic test to enhance the cultural indentify of the people of the Cantón Santa Rosa, starting from identifying the degree of knowledge that has the people about their cultural identity, applying different strategies for collection of their data, such as interviews to experts who are immersed in the issue of cultural identity santarroseña, the edges that affect the lack of knowledge about the essence of the people could be checked. As well interviews were made to documentary photographers, in which the importance of photography could be indentified when complementing a topic, the experts’ opinión was taken into account to develop o photographic essay and the be published in a virtual gallery in order to cause a greater import, reaching the desired goal. In addition a collection of scientific articles on the cultural identify was carried out the value given to the customs, traditions, culture and identity of a town was determined, the it was found that photographic essay has a great impact at the time of giving the cultural value of a place. In the multiple tours that was made by the streets of the Cantón, took photographs of monuments, patrimonial houses, murals reswe the essence of the village, entertaiment a activities among others. In the same way, the day is day portfalling from the small merchants demonstrating their dedication to work and the variety of products that owns the Cantón. The applied methodology was qualituary in order to use information collection techniques such as scientific document analysis, slide opinion, surveys and interviews, determining that photography is esencial to potential the cultural identity of Santa Rosa in this people. So the message of cultural recognition will be reached to people. As a result, most people did not hace the approprate conventions on the culture of their Cantón, give fellibility to the intervention proposal of the action plan through a photographic essay made through a virtual photographic gallery highlighting the cultural activities identified by the people of Santa Rosa. After being evaluated by the experts a diagnosis of the impact of the proporsal was made through the interaction of the people, through social networks such as Instagram and Facebook, took into count like, comments and shares, This is how the shows that the dynamism of the proposal had great reception among spectators and in a certain way to see the images they met much of the cultural indentity of their town.