Competencias organizacionales del comunicador social de sis ECU 911 ante situaciones de crisis caso: COVID-19

Abstract

The present degree work, whose modality includes the case analysis, is based on the importance of being able to analyze and identify the competencies of the social communicators of SIS ECU 91, this research was carried out during the Covid - 19 health emergency taking into account what has already been mentioned, This study seeks to fulfill the main objective which is to analyze the role of the social communicator in SIS ECU 911 and how this one has managed the communication of crisis during the sanitary emergency, the sections previously mentioned are found in chapter 1, in addition a table of facts of interest is included that allow the reader to know through these journalistic references the notability and importance of a social communicator in times of crisis. The theoretical epistemological foundation that is found in the referential theoretical framework, has variables broken down to understand the idea of the research and taking as a reference different theoretical bases that provide support and validity to this case analysis. On the basis of the methodology discussed in chapter 3, given the focus of the case analysis, the research is of a qualitative nature; this means that the selection of the subjects to be studied will depend solely on the researcher's criteria. The design of the research that was carried out is non-experimental, since it studies its variables without the need to alter them (unlike what happens with experiments or experimental designs) in their natural environment. It is also cross-sectional and descriptive, since the research collects data from the units of analysis in a single period of time and these are then described and analyzed, As a result, it was necessary to apply the process of participating subjects in the selection of the sample, since it is made up of a unit of analysis that fulfills the characteristics and qualities necessary for the study. In this case, those selected were social communicators who work within the Integrated Security Service ECU 911, national and international specialists with knowledge in crisis communication, organizational communication or institutions; The application of interviews to these experts, who were divided into three audiences, was necessary for the collection of useful data, taking into account that in the current situation the research was carried out one hundred percent from the place of residence of the researchers, that is to say that due to the health emergency and the availability of the interviewees the interviews were not carried out in a face-to-face manner but rather through the Zoom platform. When talking about the results, it is clear that the professionals who carry out the strategic exercise of their function within centers such as SIS ECU 911, are communicators who have a holistic vision of their institution, with a capacity for rapid response in terms of decision making, since this type of establishment, due to its organizational nature, is in constant crisis and at the same time has a multipurpose management of the different branches of communication.