Gustos y preferencias de la gastronomía en los habitantes de la ciudad de Santa Rosa, El Oro, Ecuador.

Abstract

To understand about the gastronomic predilections in the residents of Santa Rosa, it is necessary to include a market study, which allows to measure and analyze the segment of the inhabitants in relation to gastronomy, from the perspective of tourism, gastronomy tends to refer to the culture of a given geographical place, providing unique flavors and dishes, thus indirectly demonstrating customs and lifestyle. For this reason, gastronomic tourism allows to enhance the tourist experience, so that the visitor agrees to connect with the hosts and their heritage in a different way. It should be borne in mind that food tastes and preferences are reflected in socio-cultural factors. In this sense this document is entitled: TASTES AND PREFERENCES OF GASTRONOMY IN THE INHABITANTS OF SANTA ROSA, EL ORO, ECUADOR; the general objective is to identify the food tastes and preferences of the inhabitants and how foreign cultures influence the gastronomy of the canton Sant Rosa. The methodology used is descriptive, allowing to perceive the tastes and preferences of the inhabitants in a quantitative and qualitative way, with a comparative analysis with various authors. The results allowed to know the tastes and preferences of the town in the gastronomy, giving mostly the seafood 39.3% and red meat 22%, therefore, a high consumption of fast food, evidencing a bad nutrition. Subsequently, provide an integrative proposal consisting of a tourism promotion plan based on culinary culture, with the objective: To develop a plan of tourist promotion for the diffusion of the local gastronomy through marketing strategies that will help the improvement of the tastes and preferences of the inhabitants and tourists in the canton Santa Rosa, with the aim of promoting gastronomic tourism by enhancing customs and traditions, in addition to generating a gastronomic brand by helping the representation of the city, taking into consideration customs, traditions, typical dishes, economic activities, creating a visual distinctive, in addition to being linked to the dimensions: social, economic, technical, and environmental. It concludes with regard to preferences, citizens consider important aspects such as the characteristics of the product, the purchasing situation and the particularity of the rational buyer rate with 52%, which have some difficulty in being able to identify on the grounds that they are very subjective. In the city there is a high variety of food and beverage establishments of foreign food, being as: Pizzerias, Peruvian Food, Roasts, among others, which have acceptance by the conglomerate of Santa Rosa, Thus the citizens attend to taste their preparations and despite the high competition in foreign gastronomy, the citizens prefer the typical food 77.22%. The proposal of the tourism promotion plan, can help as a guide to develop and energize tourism in the canton, so that it can position itself as one of the key places for recreation and gastronomic experience, in which a tourist brand is generated being the fingerprint of identity.