La radio como medio para campañas culturales en la ciudad de Machala

Abstract

It is of the utmost importance that the citizens of a nation know and value the history and culture of their place of birth, of those historical events and moments that have led to milestones in the political, social, cultural and economic construction of the town and the country. . Radio can contribute to this as a means of communication, where communication spaces are developed with the use of new information and communication technologies. A proposal for an online program "Culturize yourself with Salvador" is presented, the objective of which is to bring the message to young people about the cultural richness of Machala. A bibliographic review and interviews were carried out with professionals related to the cultural history of Machala, concluding that the proposal is feasible given that it follows the guidelines of the House of Culture Núcleo de El Oro, where the segment is scheduled to be scheduled.