La comunicación organizacional como instrumento de posicionamiento del movimiento de mujeres: caso Rosa López

Abstract

The purpose of this project is to carry out an analysis of the organizational communication of the women's movement, case: Rosa López Chuchuca, from the city of Machala; where the following questions will be generated: How is the functioning of this area in the institutions of Machala? What is the development of internal and external communication? Is there a communication plan for the organization? Have the communication strategies that have been used managed to position the organization? What types of communication originate in the organization? Are the institutions prepared on the subject of internal communication? What are the strategies and planning used in the institutions as part of internal communication? What are the actions they take to develop this type of communication? In addition, it is considered to make a theoretical review through a bibliographic investigation of scientific articles about what is organizational communication and its components and an additional brief test that gives us clues about the scope of the activities of this organization.