Análisis: rol del youtuber de opinión en la sociedad actual.

Abstract

The Internet has revolutionized the way of accessing information, the variety of content found on various platforms for free, prompts the following analysis on the role of opinion youtubers today. With millions of followers, youtubers are considered a mass phenomenon, so it is important to analyze the language and tone they use when communicating. In addition, contrast the profile of the YouTuber of opinion against the Digital Journalist. For the development of this case, a qualitative study was proposed, based on interviews with 3 specialists in the digital field such as: Opinion YouTuber, Multimedia Journalist and Digital Journalist. The research is based on the compilation of scientific articles and an analysis carried out on the Notiflash news program of the YouTube channel Notify, on October 22, 2020, which is led by the presenter Xavier Pimentel. From that, it is sought to know their scope within the opinion, in turn to identify if they are subject to any law, to determine the opinion scheme that the analyzed program manages, and from the information to recognize the exercise of opinion on YouTube. Keywords: YouTube, Youtubers, Opinion Youtubers, digital journalism, multimedia journalism.