Factores socioculturales modificantes de la identidad local en la comuna San José del cantón Santa Rosa, 2020

Abstract

Being part of the Technical University of Machala, Faculty of Social Sciences of the career of Sociology and Political Sciences, which is enrolled in the graduation option of Undergraduate Work, under the Integrative Project modality, which is based on the study of Modifying Sociocultural Factors of Local Identity in the San José district of Canton Santa Rosa, 2020. The modifying sociocultural factors of the local cultural identity would be related to the influence of the communication media such as technologies and migratory flows; For this reason it is important not to leave aside the true origin, history and sense of belonging. In addition, culture is the set of beliefs, customs and traditions that characterize a town, being transmitted from generation to generation, likewise cultural elements such as, dances, music, values and games have been part of the cultural integration of the commune and these manifestations throughout the life of the people have been modified due to social factors such as: migration, technology and globalization. The main objective of the research will be focused on determining the conditions of sociocultural metamorphosis in the population of San José of the Santa Rosa canton through the elaboration of the proposal to safeguard the cultural identity of the commune, to achieve this objective it is necessary to establish the types of manifestations that show the alteration of the cultural identity of the site and identify the sociocultural factors that underlie the modification of traditional sociocultural practices in the inhabitants of the place and determine the consequences that derive from the acculturation processes in the inhabitants of the commune . The research has a Rational Deductive approach that will be used for the development of the problem, addressing the analysis and study of the data obtained, with a qualitative research methodological approach, whose techniques are bibliographic to develop the theoretical variables and 30 interviews conducted among them teachers of the educational units, improvement committee and inhabitants of the commune, which will allow obtaining clear and precise information about the object of study based on the qualitative analysis of the data provided by the actors. On the other hand, the loss of cultural identity in the residents of the sector, where a series of sociocultural factors underlie that have led to the displacement of customs and traditions, therefore it is considered pertinent to carry out the research proposal based on the elaboration and publication of a document of experiential stories MEMORIES of the elderly in the San José commune where stories will be captured where the autochthonous culture of the commune is evidenced in order to keep their traditions, customs and local identity latent. The execution of the document of Living Stories MEMORIES of the elderly will help to strengthen the local identity, giving the inhabitants a sense of belonging, safeguarding the tangible and intangible cultural heritages of the San José commune, enhancing the indigenous culture of the site whose roots are they have been fading due to the sociocultural metamorphosis of the place.