Analisís de las tecnicas de venta en la comercializadora de productos de Belleza Salvatierra en la parroquia Tenguel.

Abstract

This research will detail the importance of sales techniques for companies but above all for those that sell products directly to consumers and that their sellers must interact directly with the consumer, following each of the established sales processes. It is worth mentioning that within the sales techniques there are models such as those of AIDA and SPIN that deal with how sellers should approach customers so that the desire to purchase is created and the closing of sales is completed. The information that is the basis of this research is supported by the methods of observation and a survey applied to its clients. In the company Salvatierra, a study was carried out on its sales force with the intention of knowing if its salespeople have knowledge of sales techniques and if they apply models such as AIDA and SPIN that explain what the correct behavior of the seller towards customers should be and the attention necessary to create an interest and desire for one or more items that are offered and thus reach an effective sale closing. Of the models under study, the AIDA model is recommended, it indicates that the seller must be very attentive to customers, interact with him to create an interest and desire to buy, additionally he must be trained on all the characteristics of the product so that the consumer feel confident about what you are going to buy.