Implementación del proceso de comercio justo en la actividad bananera de la hacienda Porvenir, cantón Pasaje, año 2020

Abstract

This study deals with fair trade certification and what a banana farm must do to be able to access the benefits of this new alternative commercial system. Its main purpose was to evaluate the production process and other items that make up the checklist of the Banana Farm Porvenir, which is located in the Buenavista Parish, Pasaje canton. The certification would bring great benefits for the plantation because it is responsible not only for regulating the price, but also contributes socially and environmentally. This would be done through on-site observation to determine whether or not the plantation is suitable for certification. The main focus of the research is mixed, that is, it is qualitative and quantitative because it focuses on describing the study subject holistically, applying methods such as interviews and in-situ observations. In the quantitative part, it is because the tabulations of the checklist were also used to know what percentage of compliance the banana farm has. Due to the applied tools, it was obtained that the plantation complies with 97.4% of the total of all the items necessary for certification, and that it fails to comply with 2.6% of the checklist. This means that, despite not complying with all the items, the farm could still be certified because it only needs to comply with at least 80% of the total and then apply the correct corrective measures, which can be observed in the plan of action.