Incidencia del covid19 en la planeación estratégica de las mipymes de la ciudad de Machala.

Abstract

This study aims to establish what is the incidence of Covid 19 in MSMEs to form a productive and business restructuring that allows them to survive in this situation. A quantitative research was carried out, with descriptive methodology, whose analysis was directed to the companies GOMALCON SA, Lili Store Machala and Panadería y Pastelería Nutrí Pan, with which a documentary and field research was applied that allowed to identify how they have been reoriented their vision, mission and corporate values due to the pandemic caused by Covid 19 as well as detecting if each one has a business planning culture that strengthens them in this health emergency. For the development of the research, surveys and interviews were applied to each of the managers of the companies as an object of study, in order to make the proposal of the vision, mission and corporate values that allow their development before this critical situation that has arisen worldwide.