Estrategia de integración vertical para pequeños productores del sector bananero de la provincia de El Oro.

Abstract

Ecuador is one of the countries most recognized for the richness of its agricultural production, said production is centered in three provinces: Los Ríos, El Oro and El Guayas. The province of El Oro has 24.8% of total production, being the second largest banana producing province nationwide and 85% of banana production is in the hands of small producers, therefore, the objective of this research is to design vertical integration strategies to improve the profitability indexes of small producers in the province of El Oro, through the application of semi-structured interviews aimed at small producers. From the results obtained from this interview, it was found that producers can obtain a new source of income from bananas that do not exceed the qualification to be exported, considering it feasible to establish a forward vertical integration strategy in which the different producers of the province are integrated and develop new products such as; banana flour and traditional chocobananas, which will then be sold in the local market generating a new source of income for those producers.