Internacionalización de la empresa Heladaza S.A hacia el mercado de New York mediante una estrategia comercial de distribución.

Abstract

Trade is one of the largest sources of economic income for a country and even more if we talk about the exchange of products and services with other countries, where income is much more significant. Therefore, the internationalization of a company gains strength due to the impact that it offers to a country and the benefits that can be obtained. The commercial distribution strategy that is proposed is made in order to operate in a market with abundant income and ensure its permanence in it. The research is carried out with official sources of commerce and magazine articles, analyzing this from the point of view of several authors in order to support the theoretical framework. It is concluded that it is a way of being able to distribute a product in the destination country through the importer, in addition to contributing to future research on the subject