Internacionalización de la empresa Exporduza S.A hacia el mercado chileno a través de ejecución de la logística comercial internacional

Abstract

In this paper we will talk about the internationalization process of the company EXPORDUZA S.A with its bakery and confectionery products, towards the Chilean market, for which we investigate what are the agreements that the countries have and what benefits they have for belonging to ALADI. We also talk about tariff preferences, tariff and non-tariff barriers to take into account whether the company will want to internationalize in that market. Chile buys a large quantity of wheat flour to make its bread, because its inhabitants consume a large quantity of bread. For the transportation of these products we choose the sea route, the port of departure of the merchandise will be from the sea port of Guayaquil since it is one of the most important, 70% of exports are made from there and the port of arrival will be Valparaíso is the largest port that Chile has. At work we also talk about the countries that consume and export wheat flour. In Ecuador, banana, wheat and corn flours are quite popular; but the production of wheat flour in Ecuador is being produced less and less, this according to Trade Map data, in order to meet internal consumption, Ecuador imports wheat flour from Argentina. The incoterm that we chose for this negotiation is the FOB. We can say that the trade balance of Ecuador and Chile is positive since there are more exports than imports.