Plan de negocios ecommerce para el estudio de una estrategia de diferenciación digital

Abstract

In this research work, the objective of designing an e-commerce business plan using comparative tables of tools and platforms is proposed in order to segment the most feasible ones that allow generating the digital differentiation strategy. Through the use of the analytical-synthetic method, it allows to analyze, decompose and study the business model to extract the digital differentiation strategy. They are presented on the most used social media platforms such as facebook, instagram and whatsaap, which allow each of their paid marketing tools to be differentiated according to the user's need, which will be for a period and a predetermined value. The costs of paid advertising are similar, but vary in modification of the estimated duration of the post that will have an expansion of hundreds to thousands of views. The use of platforms and tools focused on e-commerce allows the transformation of a physical store to a virtual one, generating electronic transactions.