Análisis comparativo de las plataformas e-commerce y su plan de implementación para una empresa de bisutería.

Abstract

In this research, the objective is to identify the different e-commerce platforms through a comparative analysis to make the decision about what technology is an option to support the business model of jewelry located in the city of Machala. Currently, the digital platforms allow commercial activities digitally. E-commerce platforms classified taking into consideration different aspects, for example: platforms ready to use and platforms to configure.The distribution and content development E-commerce platforms were identified by characteristics, tools and costs that make up the platforms that are considered as icon nowadays.The researcher proceeded to a comparative analysis to identify and select the best option in relation to digital trade tools to incorporate them into the promotion and marketing activities of the products of the jewellery company. By implementing a business scheme taking into consideration the results of statistical evaluations and comparative tables within the research.