Narrativa transmedia: noamor casos de femicidio en la provincia de El Oro

Abstract

This paper deals with a problem that has occurred throughout the world such as femicide; however, we bring something different, that is, a communicational proposal scheme based on transmedia narrative about femicide; focused on the development of content especially for the male audience of the province of El Oro. The creation of communication products, to reach our audience, the different and special thing is that its diffusion will be through an interface, and a narrative. In many parts of the world there are different campaigns, organizations that defend women and therefore are against femicide, and their primary audience is women, victims, and campaigns for men and family are not developed. This work is directed towards the development of the transmedia narrative, with men as a priority, since after an investigation carried out where the cases of femicide, causes, consequences, and studying male patterns have been identified, it was possible to characterize which platforms, the means correct and adequate so that communicational products can raise awareness about femicide, when they arrive in the planned way. For the execution of this project, a media coverage of the different cases of femicide which occurred in Machala was carried out. A debate was also held among teachers of the Social Communication career at the Technical University of Machala. Interviews with professionals in the area such as Social Communicators, Producers, Journalists, served to create the transmedia narrative. On the other hand, the focus groups allowed to identify the interfaces to be used in the dissemination of the products. We apply a methodology with a mixed, qualitative approach since the research consists in reconstructing the reality of femicide cases through a transmedia narrative to reach our primary audience, the male audience of the province of El Oro. Quantitative is to measure the results of the proposal at the time of applying it, through metrics. The scope of the research is descriptive since it consists in describing the different cases of femicide in the Province of El Oro. The research design is non-experimental, because there is no non-manipulation of the variable, but we observe the phenomenon as and as they occur in context And it has a non-probabilistic sampling, since there is no complete list of the audience, but men who are in a relationship or married, from the age of 25 to 55 years. Through the transmedia narrative, the aim is to sensitize the audience, in addition to becoming prosumers of content that helps the assimilation and awareness of femicide.