Análisis de uso de twitter en las cuentas oficiales de los presidentes sudamericanos, periodo enero 2020

Abstract

With the passage of time social networks have positioned themselves as an important part of the in various areas of contemporary society, one of them is political communication where it serves as a means of government communication for its effectiveness and immediacy at the time of disseminating the information they want to convey. Based on the above, the general objective of this research was to analyze the use of Twitter by the presidents of South American countries as part of their political communication. From which the following specific objectives were derived: 1) to determine the importance of the use of Twitter in government communication, 2) to analyze the tweets published by politicians during the period of January 2020 and 3) to analyze the interactivity on Twitter of the presidents of South America. This research has a descriptive methodology, so a case study with a qualitative approach was chosen, through a table divided by categories where the analysis of the use of Twitter profiles of the presidents selected for the research is specified. At the same time, interviews were carried out with international experts who have experience and studies related to the subject of this work. We analyzed the year of creation, number of followers, number of accounts that the politician follows, possible false accounts, total tweets in general, number of tweets, retuits, mentions, tags and type of content published in the month of January 2020. After applying the above techniques, the result was that the uses they give him are the following: to issue opinions, transmit complaints, share links, self-promote the activities done by his government. A possible number of fake accounts known as trolls were also found in the Twitter accounts of South American presidents. In terms of figures, President Nicolás Maduro of Venezuela and Iván Duque of Colombia were identified as having the most interaction on Twitter because they use tags, mentions, tweets, and retweets more times than the other presidents studied in this research. In addition, they are the ones who publish content that belongs to the news category, the other tweets of all the presidents are from other categories. According to the answers of the interviews to the experts, it is determined that Twitter is used by the rulers as a press release to be able to transmit and spread information about the positive things that have been achieved during their government such as their works, inaugurations, future projects, ideas and opinions. In conclusion, Twitter has become an important tool for users who want to be informed and for politicians who use it to effectively disseminate information of their preference, such as the works carried out during their government. In addition, communication via Twitter, over time, has been transformed by presidents in a directional way because they have dedicated themselves only to transmitting information related to their mandate and do not interact with the people who follow them.