Creación de productos educomunicativos para alfabetidad patrimonial en la provincia de El Oro

Abstract

In the interior of the province of El Oro, information related to cultural heritage issues is very scarce, the panorama surrounding cultural heritage has been uncertain and in the absence of cultural promotion, on several occasions people have been at risk of forgetting that ancestral knowledge that has been transmitted from generation to generation; even so, a sector of society has taken the initiative to care for that legacy left by our ancestors, if this were to increase the individual can intuitively analyze what is the true reality and the danger facing cultural heritage. Currently, the lack of work that keeps alive traditions and knowledge, allow current generations to know little or nothing of the legacy of their parents, the classification of heritage in two major groups comes to make a stumbling block for itself, according to Fontal (2017) does not give relevant attention to intangible heritage as these are the legacies of history that are most likely to be forgotten and can leave humanity a space that can not be filled so easily, irremediably damaging human culture. For this reason within this investigation we propose the creation of audiovisual products which can in some way create expectations with different audiences, in this case was directed to a group of children in the city of Santa Rosa, within which they verified that the correct use of this type of product with a good story can engage the desired audience and thus make the user can consume the content in its entirety. Within the new era, the interaction of the media with the citizens has caused a growing wave of information, due to this the use of different resources and educomunicative products such as videos and their genres, have been helpful for the distribution of different contents whether they are entertainment or educomunicative; for this reason they have become an indispensable tool within companies, projects or enterprises; Its easy handling and adaptability, allows the user to divide in an appropriate way each of the products to be used and put them within a base structure and thus segment the audiences, their environment and the area of performance of each of these; In this case, the confrontation of different theories allowed us to get the best out of each of these audiovisual products, which allows us to deal with educational issues such as cultural heritage, among others, while applying methodologies that involve the target audience and the different media, whether traditional or digital, resulting in a decrease in misinformation regarding cultural heritage issues. Throughout this investigation it has been verified that the correct application of this resource, allows the perfect performance of each one of the products used within its surroundings demonstrating its efficiency accompanied by a methodology that supports it when we speak of educational subjects; the use and the application of the different methodologies of the investigation have allowed to give a solid base for this investigation turning it into an investigation-action which allows the carrier to facilitate the direction and to avoid the dispersion of the main idea giving like result a correct optimization of the wished results.