La presencia de memes en cuentas de instagram de diarios ecuatorianos. un análisis de esta nueva forma de ejercicio periodístico.

Abstract

The trend of memes means that new forms of communication arise as the digital world is incorporated into daily life, affecting the spheres of life, including the media; therefore the purpose of this work is to analyze the role of these graphic pieces in the journalistic notes published on the instagram network of national print media generating new formats for different audiences. The methodology used in this study is a qualitative analysis of interviews with 11 local and national social communicators and journalists, 2 cartoonists and the content analysis of 12 memes that were uploaded during the month of January in the Instagram accounts of Ecuadorian newspapers such as El Comercio, El Extra, Metro Ecuador, Telégrafo and El Universo, in order to examine each of the elements that make up the memes and open spaces for their involvement in journalism. This study was able to understand memes as digital mechanisms for transmitting information with a communicative power that represents a great advantage in showing a news fact with a touch of humor and that audiences receive more attention between traditional publications; in addition, it is noted that print media are the ones that use this resource the most in their publications that although it is not periodically like a cartoon, from time to time in light topics it is reverent its application following the corresponding journalistic filters and while maintaining a criterion in your message.