Análisis de factores que inciden en servicios de operadores turísticos en facebook.

Abstract

This article analyzes the great impact of social media on the digital way communication form of companies, specifically in Facebook, the most used network, this accompanied by the great growth of the tourism market in Ecuador, a country where there are tour operators who seek to promote their tourist packages to users who for the purchase of tourist services obey factors that will influence or not in the purchase, in this investigation has been taken a study several factors that affect this social network as important considerations when persuading each user to make a decision in the form of a purchase or preference choice on a specific page, through convenience sampling and ANOVA statistical analysis, a comparative index was established between the meanings of each of the factors in the case study, obtaining as a result that not all factors influence purchasing behavior and that not all the factors of study have the same level of importance in promoting content in Facebook that concerning to the management of communication by tour operators.