Determinación del producto turístico basado en ecoturismo por medio de la potencialidad: parroquias rurales de Santa Rosa, El oro, Ecuador.

Abstract

The development of tourism products currently allows for a great economic development within the cantons of the provinces of Ecuador, in order to generate these products it is necessary to conduct research on the potential of natural or cultural resources, and how they are they can take advantage of the best way. For this reason, this article focuses on the rural parishes of the Santa Rosa canton and its tourism development. Through an on-site visit, it is intended to evaluate each of the criteria found in the Methodological Guide for the hierarchy of attractions and generation of tourist spaces in Ecuador, given by the Ministry of Tourism, in order to identify the ideal tourist products or products according to the potential of each of the attractions. This analysis was performed on tourist attractions, making an evaluation for each of the criteria, which, when obtaining a percentage greater than or equal to seventy percent, becomes a strength for this attraction. Obtaining as a result, a greater number of criteria such as weaknesses, so it is necessary to improve these aspects, if it is intended to take advantage of resources for sustainable tourism development and improve the quality of life in these areas.