Diagnóstico de los elementos internos del sistema turístico de la parroquia urbana de Zaruma, Ecuador.

Abstract

The urban parish of the canton Zaruma contains in its majority all the offer of cultural - heritage attractions of the city, highlighting among them the historical center, being the one that attracts the largest tourist influx motivated by knowing the attractions that are located contiguously At the same time, this urban area encompasses the tourist facilities required for the execution of tourism. Reason why the main objective of the study was to perform an analysis of the Tourism System considering its internal components based on the nine evaluation criteria, proposed in the methodological guide for the hierarchy of attractions and tourist spaces of Ecuador, in order to verify how is the dynamism of the internal components depending on the tourist activity of the parish. For the present study, a methodology based on a descriptive method with a direct observation approach was used. In addition, the methodological guide of hierarchy of attractions and generation of tourist spaces was proposed, proposed by the Ministry of Tourism of Ecuador; and as an object of study the internal components of the Tourist System were raised, which were: governance, infrastructure, supply, demand and receiving community. As a result, it was determined that in the parish there are weaknesses in certain components of the System that should be considered by the Governance of the locality, with the purpose of managing the dynamics between the internal elements, which benefits the strengthening of tourism in the place.