Grado de satisfacción en la prestación de servicio de restauración en los puertos de la provincia de El Oro.

Abstract

Tourist activity and gastronomy are inoculate, because when tourists visit new destination requires of services restauration for conclude needs. This produce a question, which is the best place for a taste of typical gastronomy of El Oro? This research has the objetive of analyze the degree of satisfaction of the customer for the purveyance of food service in the ports of El Oro. It was apply six assessment criteria: service, product, facilities, image, security and prices. The methodological, was a survey made in likert scale, this was apply to population of: Machala, Santa Rosa and Huaquillas. It do not only necessary to have delicious dishes, but then know the customers and their wishes through satisfaction instruments, that Puerto Bolívar, Puerto Jeli and Puerto Hualtaco do not use. The results show declive percentage of insatisfaction, but it is necessary that there innovation in the restaurants.